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MHAIA

Branding, 3D modeling, packaging design


MAHIA is a unique arak brand that bridges ancient Moroccan tradition with refined French elegance. Its name comes from the word “Mahia” - “water of life,” a drink deeply rooted in Jewish-Moroccan culture. The design draws inspiration from traditional clay vessels once used for crafting remedies, evoking authenticity, heritage, and organic textures. Each bottle is shaped like a vintage French amphora, symbolizing the fusion of old and new. While honoring its cultural roots, MAHIA embraces a youthful, summery, and refreshing color palette -adding vibrancy and a contemporary spirit to the timeless ritual of arak.

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